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Search Engine Optimisation Training Course

This course explains how to optimise website for search engines. In this course we will discuss and practically implement both on-site and off-site SEO techniques. A practical Search Engine Optimization project at the end of course will ensure that you go through complete SEO process by researching, planning, utilising tools and techniques.
This course is for web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites. This course is designed for complete beginners of Search Engine Optimisation.
Search Engine Optimisation Training
SEO courses in London

Module 1 - Introduction to Search Engine Optimisation

  • What is SEO (Search Engine Optimisation)?
  • What is SEM (Search Engine Marketing)?
  • Search engine (Google, Yahoo, Bing, Alta Vista)
  • How search engine spider works.
  • Understanding Google Page Rank

Module 2 - Planning Your SEO Strategy

  • Setting your SEO Goals and Objectives
  • How is Your Site Currently Performing?
  • Who is Your Audience?
  • Research
  • Kewords research
  • Brainstorming
  • Keyword search volume
  • Analyse competition
  • What keywords to target
  • Importance of keywords on pages
  • Competitor keywords research

Module 3 - Choosing Keywords and Phrases for SEO

  • Find your Niche and USP
  • Keyword research methods
  • The Long Tail: Phrases not words
  • Competition Research

Module 4 - Building a Search Engine Optimisation Friendly Site:

  • Site Structure and Design
  • Choose Your Platform
  • Site Structure
  • SEO Domain Names
  • SEO File Names
  • Sitemaps – HTML v XML
  • Optimising your Page and Content SEO
  • SEO Copywriting
  • SEO Related HTML Tags
  • Optimising Body Text and Alt Tags
  • Latent Semantic Indexing

Module 5 - Link Building for SEO

  • What is PageRank?
  • How Link Popularity works
  • Getting Backlinks

Module 6 - Getting your Site Listed

  • Top Search Engines and Directories
  • Free Listings
  • Paid Inclusion
  • Strategies for Getting Listed Quickly

Module 7 - Search Engine Tools and Services

  • Google Webmaster Central
  • Yahoo Search Explorer
  • Bing Webmaster Tools

Module 8 - Monitoring your SEO Progress
Checking Rankings

  • Link Popularity Searches
  • Web Statistics

Module 9 - Putting SEO Into Practice

  • Search Engine Optimisation Roadmap
  • SEO Checklist
  • Keeping Current

Module 10 - SEO Resources

  • 5 SEO Blogs You Must Read
  • Online SEO Tools
  • SEO Wordpress Plugins

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