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Search Engine Optimisation Training Course

This course explains how to optimise website for search engines. In this course we will discuss and practically implement both on-site and off-site SEO techniques. A practical Search Engine Optimization project at the end of course will ensure that you go through complete SEO process by researching, planning, utilising tools and techniques.
This course is for web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites. This course is designed for complete beginners of Search Engine Optimisation.

Search Engine Optimisation Training

SEO courses in London

Module 1 - Introduction to Search Engine Optimisation

What is SEO (Search Engine Optimisation)?
What is SEM (Search Engine Marketing)?
Search engine (Google, Yahoo, Bing, Alta Vista)
How search engine spider works.
Understanding Google Page Rank

Module 2 - Planning Your SEO Strategy

Setting your SEO Goals and Objectives
How is Your Site Currently Performing?
Who is Your Audience?
Research
Kewords research
Brainstorming
Keyword search volume
Analyse competition
What keywords to target
Importance of keywords on pages
Competitor keywords research

Module 3 - Choosing Keywords and Phrases for SEO

Find your Niche and USP
Keyword research methods
The Long Tail: Phrases not words
Competition Research

Module 4 - Building a Search Engine Optimisation Friendly Site:

Site Structure and Design
Choose Your Platform
Site Structure
SEO Domain Names
SEO File Names
Sitemaps – HTML v XML
Optimising your Page and Content SEO
SEO Copywriting
SEO Related HTML Tags
Optimising Body Text and Alt Tags
Latent Semantic Indexing

Module 5 - Link Building for SEO

What is PageRank?
How Link Popularity works
Getting Backlinks

Module 6 - Getting your Site Listed

Top Search Engines and Directories
Free Listings
Paid Inclusion
Strategies for Getting Listed Quickly

Module 7 - Search Engine Tools and Services

Google Webmaster Central
Yahoo Search Explorer
Bing Webmaster Tools

Module 8 - Monitoring your SEO Progress
Checking Rankings

Link Popularity Searches
Web Statistics

Module 9 - Putting SEO Into Practice

Search Engine Optimisation Roadmap
SEO Checklist
Keeping Current

Module 10 - SEO Resources

5 SEO Blogs You Must Read
Online SEO Tools
SEO Wordpress Plugins

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