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Google Analytics

This half day workshop introduces marketing and web professionals and business managers to the free Google Analytics service. This course will give you a solid understanding of the fundamentals of web analytics and how to use Google Analytics to improve the performance of your website.
Who should attend: Anyone who is responsible for the marketing of your business, and actively using the Internet as part of your marketing strategy.

Module 1 - Overview of Google Analytics

Which statistics are most important to your business, and what the numbers mean, good or bad, for your website

Module 2 – Working with relevant Statistics

How to find the most valuable statistics, without wasting your time trawling through all the options
How to configure your Analytics to suit your business needs

Module 3 – Related Site Improvement

How to improve the navigation, content and design of your site based on the measurable behaviour of your visitors

Module 4 – Interpretation and Tracking

How to track the key measures of success for your business
How to interpret traffic source analysis, and lead generation metrics
How to set up powerful Goals and Funnels analysis
Event tracking for Flash and Video
How to use Analytics with Ecommerce sites
How to use Analytics to optimise your SEO and PPC activities and budgets

Module 5 – Analytics Plans

How to produce an Analytics plan that is most important to your business

Module 6 – New Analytics features

Google have recently announced a number of new features for Analytics, and these will be incorporated in the training course.
Intelligence button
Custom Alerts
Advanced Filters
Unique Visitors
Extra Mobile tracking features
Share Custom Reports and Advanced Segments

Next scheduled date:

21st June 2011

Cost £200 plus VAT

4 Ravey Street
London EC2A 4QP
t: +44(0)20 7729 1811
f:+44(0)20 7729 9412
information@premiercs.co.uk