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Introduction to Blogging

Get your blog right and it can open doors to new clients and recruits, grow your brand and improve your search performance. The latest technological developments with Wordpress mean your blog can act as a central role in your social media strategy or even be used as your main website.
This half day overview will look specifically at discussing and appraising the implications and use of blogging within your own company and how it can best be used to achieve your desired business goals.

Module 1 – What is Blogging and Why would we blog?

Blogging as a marketing tool
Setting the context
Ideal outcome of a blog

Module 2 – Who is your Audience?

The Corporate Blog
Good marketing strategy

Module 3 – What is your Subject Matter

Building up a bank of material
What appeals to your audience?

Module 4 - Structuring Your Blog

Techniques for writing for the web
Creating a content plan
Finding and monitoring news sources
Guest posts
What to write and how to optimise for best results
Sourcing good (royalty-free) images, videos and audio to illustrate your posts

Module 5 - Making your blog Gripping

Post Titles
How to write good first paragraphs

Module 6 - Getting Noticed

RSS
Linking
Tagging
Categories

Module 7 - Monitoring the Blogs and the Blogosphere

Module 8 - Blogging Platforms and Software

4 Ravey Street
London EC2A 4QP
t: +44(0)20 7729 1811
f:+44(0)20 7729 9412
information@premiercs.co.uk