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Introduction to Blogging

Get your blog right and it can open doors to new clients and recruits, grow your brand and improve your search performance. The latest technological developments with Wordpress mean your blog can act as a central role in your social media strategy or even be used as your main website.
This half day overview will look specifically at discussing and appraising the implications and use of blogging within your own company and how it can best be used to achieve your desired business goals.
Blogging training courses
Blogging courses in London

Module 1 – What is Blogging and Why would we blog?

  • Blogging as a marketing tool
  • Setting the context
  • Ideal outcome of a blog

Module 2 – Who is your Audience?

  • The Corporate Blog
  • Good marketing strategy

Module 3 – What is your Subject Matter

  • Building up a bank of material
  • What appeals to your audience?

Module 4 - Structuring Your Blog

  • Techniques for writing for the web
  • Creating a content plan
  • Finding and monitoring news sources
  • Guest posts
  • What to write and how to optimise for best results
  • Sourcing good (royalty-free) images, videos and audio to illustrate your posts

Module 5 - Making your blog Gripping

  • Post Titles
  • How to write good first paragraphs

Module 6 - Getting Noticed

  • RSS
  • Linking
  • Tagging
  • Categories

Module 7 - Monitoring the Blogs and the Blogosphere

Module 8 - Blogging Platforms and Software


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