Welcome to Premier

Your people are your most precious asset. Whether you are an existing Premier client, or a new customer looking to experience our services for the first time, welcome

A course for anyone who has to write or edit documents. You’ll get hands-on practice and learn a series of techniques and tips that will help you to:

• Produce more reader-focused documents that are clearer, shorter, and more effective.
• Use message-structure and summaries to make documents clear, easy to read, and engaging.
• Recognise – and avoid – the writing-style glitches that make documents hard to read (e.g. long sentences, jargon, the passive voice).

Who should attend?
The course suits all educational backgrounds, and is helpful for anyone who has to:

• Write, edit, or contribute to, reports and other internal documents.
• Write, edit, or contribute to, any documents that will be read by clients or customers.

The one day course Includes:

4 Ravey Street
London EC2A 4QP
t: +44(0)20 7729 1811
f:+44(0)20 7729 9412
information@premiercs.co.uk

A) Three principles for clear, effective writing

1. Put the reader first
   Learn how to focus on what readers want to know, rather than what you want to tell them
2. Structure your message, and use summaries
   How to present your main points clearly, and
   structure your argument or content so that it’s clear and compelling.
3. Use the magic of threes
   How to use threes (three key points, three
   ‘reasons why’ etc) to make your documents easy
   to read and remember.

B) Using the communication toolbox

1. Simple rules for a clearer writing style
   How to write shorter sentences, use the active voice, and watch out for commonly confused words.
2. Tools for a well-structured document
   How to write, and get the most out of:
   – clear headlines
   – bold subheadings
   – bullet point lists.
3. Formatting and presentation tricks
   Making the most of panel stories, simple text-tables,
   and basic graphics and flow charts.

What attendees will get out of the course:

• Individual feedback for each attendee. You’ll get feedback on examples of your writing and tips for improvements (attendees submit examples one week before the course).
• Full one-day course; discuss your individual feedback with the trainer at the session, and there are plenty of hands-on exercises to apply the principles – a combination of practice and theory.
• Workbook that covers all the topics from the course and includes: before-and-after examples, hints-and-tips pages, checklists, commonly confused words.