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Social Media Training Course

This one day Social Media training course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media 'social'; examine why it's important to understand this network economy. This course aims to look at social media specifically related to publishing in its widest sense - from books through to magazines and news. It will also explain how your business can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.
This Social Media training course is primarily targeting users of social media who need to gain a greater understanding of implementing social media strategies.

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Social Media Training Course Content - Duration 1 Day

Next Scheduled Course Date


Module 1 - Social Media Overview

  • What makes media social?
  • What distinguishes it from traditional media?
  • What are the benefits?
  • What are the challenges?

Module 2 - The social media landscape

  • Social media is more than Facebook and Twitter – a look at the full social media spectrum
  • Understanding user behaviour – an introduction to Forrester’s Technographic’s Ladder.

Module 3 – Social Media and Publishing

  • Examining recent phenomena with case studies/examples
  • Real time and breaking news and issues of verification
  • Social reporting
  • The news, views and recommendations. Find users via social networks
  • Content is king, comment is free?
  • The role of the editor and curation
  • Crowd sourcing, collaboration and crowd filtering – a look at Authonomy
  • Virtual book shelves libraries, recommended reads, sharing

Module 4 - Understanding the economic landscape of the social web

  • The link and networked economy
  • User Generated Content
  • The value of content
  • The Long Tail

Module 5 - How does this apply to publishing?

  • How we publish and where
  • Case studies and examples
  • How we market what we publish
  • Strategies and case studies

Module 6 - Monitoring and measuring success

  • Official and unofficial - what people are saying about your brand in the Social Media space
  • An examination of different free tools available

Module 7 - Legality

  • The law and Best practices

Module 8 – Questions and Answers

  • Informal discussion about objectives, including feedback

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